A modern brand was created for Bow School in East London. The energetic star shape represents Bow School’s ability in uncovering talent and creating positive futures. The icon’s elements are the arches of Bow Bridge giving reference to the strong heritage of Bow School. The confident new graphics complement Bow School professional practice and connections with businesses in Canary Wharf. Word and PowerPoint templates were provided to members of staff to ensure a consistency in look and feel in everything from presentations to posters.